The Yeager Technologies Advantage



Imagine the impact to your sales and profits if you could potentially
double or triple the effectiveness of your advertising.

 

After 40 years of research and over 30 years of successful application in Fortune 500 companies, we know that a decision, a choice and a buyer’s decision strategy is a complex and highly organized machine. Of the many firms attempting to understand and map the machinery of decision making, only Yeager Technologies has identified how to capture the buyer’s entire decision-making process and operating relationships – including the full range of conscious and unconscious components and their specific cause-effect linkages required to change a buyer’s mind from “no” to “yes”.

Without specific knowledge of how a decision is organized and operates in their target audience’s mind, marketing executive are working by trial-and-error with only limited pieces of their audience’s decision-making puzzle. Although the below approaches can obtain fragments of the audience’s mind-set, their methodologies limit their findings to fragments and snapshots of the whole decision profile by nature of their inherent man-made design. That means lots of vital persuasive information that can propel your sales higher is simply “slipping through the cracks”.



The Yeager Technologies Advantage

Yeager Technologies Decision Mapping

Conventional Qualitative & Quantitative Research

Linguistic, Lexicon Analysis & Projectives

Single Techniques, e.g., Zaltman Metaphor

Neuroscience For Marketing Purposes

Identifies Conscious Decision-Making Components

yes

sometimes

sometimes

no

sometimes

Identifies All 8 Macro Conscious & Unconscious Persuasive Parameters

yes

no

no

no

no

Identifies All 7-Plus Micro Layers Of Conscious & Unconscious, Vertically Integrated Decision Features

yes

no

no

no

no

Identifies Emotional Content Specific To Persuasion

yes

sometimes

no

sometimes

sometimes

Identifies The Hierarchy of & Comparative Impact of All 50-Plus Unconscious Decision Components

yes

no

no

no

no

Identifies The Direct Unconscious Cause-Effect Linkages Required To Change A Mind From "No" To "Yes"

yes

no

no

no

no

Identifies The Message Content & Structure Required To Change A Mind From "No" To "Yes"
(What To Say & How To Say It)

yes

no

no

no

no

Is Able To Reverse-Engineer Competitor Messages To Specifically Identify Which, If Any Parts Of Their Message Are Matching The Audience's Decision Strategy

yes

no

no

no

no

 




Yeager TechnologiesCopyright 2008 - Yeager Technologies. All Rights Reserved.
408 Executive Drive • Langhorne, PA  19047, USA
Phone: +1 215 860 1060 | Fax: +1 215 794 4537 | Email: info@YeagerTechnologies.com